The Secret to Mixed-Use Success? It’s Not the Buildings

The Secret to Mixed-Use Success? It’s Not the Buildings

Many mixed-use projects get the hardware right. They feature a thoughtful mix of uses, beautiful buildings, and name-brand tenants. Far fewer get the “software” right—the pedestrian flow, the plaza experience, the hospitality-level service, and all the subtle details that turn a mixed-use project into something more. These elements transform a development into a vibrant, urbanesque destination—one that delivers on the promise of being a true community gathering place.

The Wharf in the District of Columbia; Legacy West in Plano, Texas; Domain Northside in Austin; and Americana at Brand in Glendale, California, are among the few that truly get it right. Our team has closely studied these properties and others like them, applying what we’ve learned to three Georgia locations—first to Avalon in Alpharetta, then to Colony Square in Atlanta, and now to Medley in Johns Creek.

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