Site Solutions | Shops Around Lenox: A Story We’re Proud to Tell

Shops Around Lenox: A Story We’re Proud to Tell

We’ve gotten more than one phone call from retail developers inspired by the transformation at Shops Around Lenox. Not surprising, considering the renovation transformed a dull strip center into a high-end open-air experiential center. We’re really proud of the landscape architecture there – and it represents well the type of work for which we’re known. We want to create places where people have memorable moments.

Site Solutions’ Scott Jones recently authored a piece about the retail renovation project for Retrofit magazine. It will hit newsstands this month and we’ll be sure to posts links to the article on our social channels.

In the meantime, here is the Cliff’s Notes version: Developer Healey Weatherholtz purchased the project in 2009 for $24.5 million, spent $20 million upgrading it and sold it two years later for $71.8 million. Not bad! Principal Eric Weatherholtz had a design vision, met with representatives of all the design disciplines regularly and provided clear direction: Create something urban and edgy and make it feel different from the typical suburban look in Atlanta. We did that by breaking up the sea of parking, choosing a classic, sustainable plant palette and using authentic materials such as concrete, stone and steel in modern and interesting ways.

Sectioning planters with authentic materials freshened up the once-dull strip center into a high-end open-air experiential center.

Sectioning planters with authentic materials freshened up the once-dull strip center into a high-end open-air experiential center.

Adding a pop of color creates a lively shopping environment.

Adding a pop of color creates a lively shopping environment.

Strategically placing plants along the shopping corridor draws the eye to different storefronts, inviting the shopper to explore.

Strategically placing plants along the shopping corridor draws the eye to different storefronts, inviting the shopper to explore.

Stay tuned for news on other exciting projects, and continue to learn how landscape architecture can help create unique and memorable places.

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